Boosting Conversions with Calls to Action Copywriter
Boosting Conversions with Calls to Action Copywriter
I review websites. I must admit, I come across quite a bit of web content. Many website pages seem to lack concentration, which has long perplexed me. The writer seems to presume that the reader will instantly understand the next step after reading the content. If you want people to do something on your site, you need to know what it is before you can ask them to do it. This necessitates prior knowledge of the desired action from visitors before the copy is penned.
Consider It
Think carefully before you put pen to paper (or screen, or any other advertising media). "After reading this copy, what - specifically - do I want my site visitors to do?" Perhaps you would like them to explore more of your site. You might be hoping that they make a purchase immediately. Perhaps you would like to have a phone conversation about your service or product with them. Help out by donating. Sign up. Save as. A plethora of alternatives exist. Think about your ideal course of action for site visitors and pick it after giving the question above some thought.
Guideposts Indicate the Path
After your visitors read your material, the following stage is to provide them with signposts that will explain what to do next. If you want your visitors to be ready to take action when the time comes, leave them vocal signals.
If your software website provides a free trial download, for example, you can subtly hint to your visitors that they will be downloading the trial version throughout your copy by using terms like "free download" or "free trial." What your copy may say:
With Email Lock, you can encrypt all of your email traffic, including attachments, before sending it. You can easily safeguard your messages and attachments from prying eyes with the free download. Using it is a breeze. No one will notice any difference in the way you send emails because you will continue to use the same format. Sending secure, encrypted emails and files has never been easier than with the free, fully-functional trial version.
When people read your content, what do you see? The words "with the free download, you will discover..." are what they see. Excuse me, but I can not seem to find the download option. Following that, it states, "The free trial version is fully functional..." Wonderful! Oh, I would love to have it! In what ways can I get the trial version?
As a result, they start trying to figure out how to comply with your requests. Get the word out!
Are you prepared? And then... do something!
What you do is very similar to that of a film director. Motivating and encouraging his actors is the director's responsibility. He elaborates on the significance of their roles to the plot of the movie. The filmmaker assists the performers in comprehending the feelings embodied by their roles. Then, after priming them all, he issues a command.
It is recommended that you do that in your copy. Show your guests the ropes. Show them the way and gently push them in the correct path. Make the path you want them to follow clear by pointing out landmarks. Then politely request that they do that.
Writing copy that converts becomes much easier if you give your text emphasis, establish a goal for the copy, and provide your visitors with an action to do.
copyrighted by Karon Thackston
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